Organic search engine optimization (SEO) is vital to any successful digital marketing strategy. It improves your website’s visibility and ranking on search engine results pages (SERPs) without paid advertising. Organic SEO can be a great way to improve your website’s visibility and online reputation and provide valuable traffic to ensure your brand’s success.
It’s important to use strategies rarely used by other businesses and websites to ensure that your organic SEO strategies are effective and that you can get the most out of them. In this article, we’ll be exploring 10 often overlooked organic SEO strategies that can provide excellent results when used correctly.
By using these SEO strategies, you’ll be able to ensure that your website can rank higher on SERPs and have a more significant online presence. This will allow your brand to reach more potential customers and significantly impact your overall sales and success.
10 Rarely Used Organic SEO Strategies
1. Internal Link Building
Internal link building is one of the most powerful yet overlooked organic SEO strategies for boosting your brand’s online reputation and visibility. It involves strategically placing links from one page on your website to another, allowing visitors to navigate to related topics and pages more efficiently. Internal link building is essential to ensuring that your websites are appropriately structured and organized for visitors and search engine crawlers.
The primary purpose of internal link building is to improve the overall user experience on your website. When done correctly, it can create a better experience for visitors by helping them find the right content more quickly and easily. Additionally, effective internal link building can help search engines better understand the structure and flow of your website, which can lead to improved rankings in the search engine results pages (SERPs).
When creating internal links, it’s essential to be mindful of how they are structured. This means ensuring the anchor text used for the links is relevant to the destination page. Using descriptive anchor text rather than generic, keyword-rich phrases is also helpful. Additionally, it’s important to avoid linking to the same page multiple times, as this can create unnecessary “clutter” on the page and make it harder for visitors to find the content they’re looking for.
In addition to the anchor text, the placement of internal links is also essential. It’s best to include links within the body of a page rather than in the header or footer, as this will help visitors find the content they’re looking for more easily. Additionally, when linking to other pages on your website, following a logical path that closely resembles the visitor’s journey is beneficial.
Finally, it’s essential to ensure that your internal links are optimized for visitors and search engine crawlers. This means using descriptive anchor text, avoiding broken or “dead” links, and ensuring that the pages they link to are crawlable and indexable by search engines.
2. Creating Content Clusters
Creating content clusters is an essential organic SEO strategy that helps improve your brand’s visibility and reputation online. Content clusters are related content pieces organized around a single topic. This includes blog posts, videos, infographics, and podcasts. By creating content clusters, you can easily showcase your brand’s expertise on a particular subject, and you’ll also be able to show search engines that your website is comprehensive and up-to-date.
When creating a content cluster, focusing on quality over quantity is essential. You want to create content that is comprehensive, informative, and well-structured. It should also be engaging and easy to understand. This will help ensure your content is attractive to search engines and readers. Additionally, be sure to link related pieces of content together to create a helpful and cohesive user experience.
It’s important to optimize them for search engine rankings to maximize the effectiveness of your content clusters. This includes optimizing the page titles and meta descriptions for each piece and including relevant keywords throughout the content.
When creating content clusters, thinking both short-term and long-term is essential. This means creating content clusters that will engage readers in the short-term while also creating content that you can continue to optimize and update over time. This will help ensure that the content clusters will remain valuable and relevant for your readers and help your website stay active and up-to-date.
3. Guest Blogging
Guest blogging is a form of content marketing that involves writing blog posts for other websites to establish a presence and gain exposure. It is an effective way to generate leads and build relationships with potential customers. Guest blogging is also a great way to build backlinks, boosting a website’s online visibility and ranking in the search engine results pages (SERPs).
When done correctly, guest blogging can provide several benefits. First and foremost, it can help increase brand exposure and your content’s reach. This can be particularly useful for small and medium-sized businesses that may not have a large marketing budget. Guest blogging can also help to boost your search engine rankings, as backlinks from well-respected websites can influence your website’s SERP rankings.
To ensure the maximum benefit from guest blogging, selecting the right websites to collaborate with is crucial. It’s best to look for websites with high domain authority, as this will help ensure that the links you gain are of high quality. It’s also essential to ensure that the content you create is engaging and informative, as this will ensure that the website’s readers are more likely to click through to your website.
By leveraging the power of guest blogging, you can increase your brand’s online presence and boost your website’s visibility in search engines. This can help ensure that more people can find your website, leading to an increase in leads and sales.
4. Optimizing For Featured Snippets
Featured snippets are short snippets of content that appear on search engine results pages (SERPs). They are a great way to increase visibility and engagement with your brand and can be used to drive more organic traffic to your website. Optimizing for featured snippets can be an incredibly effective organic SEO strategy, as it can help your content to stand out from the competition.
When markup is added to a webpage, search engines like Google can recognize it and display it as a featured snippet. To optimize for featured snippets, you need to understand how they work and what types of content are displayed. Generally, featured snippets are composed of a short answer or a list of points; a link to the source page always accompanies them.
To optimize for featured snippets, it is essential to understand what type of content search engines are looking for. Generally, content should include clear, concise answers to the user’s query. It should also contain rich, relevant, valuable information for the user. When writing content for featured snippets, it is essential to use clear, descriptive language and to keep your answers short and to the point.
Finally, you need to ensure your content is visible to search engines. This means submitting a sitemap to Google, regularly creating new content, and using meta tags to ensure your content is indexed and ranked.
Optimizing for featured snippets can be an incredibly effective organic SEO strategy, as it can help your content to stand out from the competition and increase visibility and engagement for your brand. By understanding how featured snippets work and ensuring that your content is optimized correctly, you can increase the chances of displaying your content as a featured snippet.
5. E-A-T Optimization
E-A-T (Expertise, Authoritativeness, Trustworthiness) is an important ranking factor for Search Engine Optimization (SEO). It measures how well your content meets the needs of the target audience. It also helps search engines determine which content is most relevant and helpful to users.
Google’s emphasis on E-A-T is to ensure that the content presented to users is high quality and provides valuable information. E-A-T is a way to demonstrate your content’s authority and provide a sense of trust. This trust helps to build a positive relationship between brands and their customers.
To optimize for E-A-T, brands should focus on creating high-quality content that is accurate, relevant, and up-to-date. Brands should also strive to demonstrate expertise in their chosen field and provide evidence of their authority. Additionally, brands should be open and transparent about who they are and what they offer.
Ensuring that all content is well-written and free of errors is also essential. Brands should use proper grammar and spelling and cite any sources used. This helps to demonstrate that the content is accurate and trustworthy.
Furthermore, brands should ensure content creators have the expertise to write on the subject. This can be done by having content creators write about topics they know or by having experts review the content before it is published. By taking these steps, brands can demonstrate their commitment to creating quality content.
By implementing these E-A-T optimization strategies, brands can help to ensure that their content is of the highest quality and that it is presented to the right audience in the right way. This helps improve their online visibility, reputation, and, ultimately, their SEO ranking.
6. Structured Data
Structured data provides additional information about a web page in a specific and organized format. This can include product details, ratings, reviews, author bios, and more. By using structured data, search engines can better understand the content and context of your website. Structured data can also help increase the chances of appearing in rich and featured snippets, which can help improve your visibility in search engine results.
Structured data can also save you significant time when optimizing your content for search engine crawlers. Using structured data can improve your website’s chances of being indexed quickly and accurately, making it easier for search engine users to find your content. Structured data is a powerful tool to help you gain a solid online presence and improve your visibility in search engine results.
7. Leveraging Social Media
Social media has become an integral part of our lives in the modern world, with most people accessing various social media platforms daily. As such, it provides an invaluable opportunity for businesses to reach potential customers and build up their online presence. With the right strategies and techniques, businesses can leverage the power of social media to boost their organic search engine rankings.
Content marketing is one of the most effective ways to leverage social media. By creating high-quality content and promoting it across different social media channels, brands can get more people to visit their websites and gain valuable backlinks. Additionally, content marketing helps build relationships with potential customers, allowing them to learn more about the brand.
It is also vital for businesses to actively engage with their followers on social media. This can be done by sharing updates, responding to comments, and creating polls or surveys. Engaging with followers helps increase brand visibility and build trust with customers, which can help improve search engine rankings.
Another effective strategy to leverage social media is to use the platform to run paid ads. This can help increase website traffic and boost brand visibility. Paid ads can also target specific audiences, allowing businesses to reach the right people and convert them into customers.
Finally, businesses should also use social media platforms to stay current and up-to-date on industry trends. This can be done by following influencers and industry leaders and engaging with them. Keeping up with industry trends can help ensure a business produces relevant content and stays ahead of its competitors.
By utilizing the power of social media, businesses can increase their organic search engine rankings, build relationships with customers, and stay ahead of the competition. Implementing the right strategies and techniques can help any business leverage the power of social media and reap the benefits.
8. Building An Online Community
Having an active online community is a must when it comes to organic SEO. An online community gives your brand visibility while helping create a positive online reputation. By engaging with and responding to your followers, you can build a strong relationship with your audience and create brand loyalty.
Furthermore, sharing interesting and relevant content with your community can result in more links, social shares, and overall increased visibility – all of which can help to improve your organic SEO rankings.
9. Optimizing For Local Search
Optimizing for local search should not be overlooked when it comes to online visibility. Local search optimization can help ensure your business is prominently featured in local search results, increasing visibility to potential customers in your area.
Local SEO involves optimizing your website for the geographic terms relevant to your business, such as a city, state, or zip code. This can be done by including this information in your website’s title tags, meta descriptions, and content. Additionally, you should consider claiming your business on relevant local directories, such as Google My Business. This will help your business show up in local search results.
It’s also essential to include local keywords in your content marketing efforts. This could include blog posts with content tailored to local customers or blog posts specific to local events or news. Additionally, you should ensure that your website is optimized for mobile devices. Search engines increasingly favor mobile-friendly sites, which is a critical factor in local SEO.
Moreover, engaging with your local audience on social media is vital. Posting content relevant to your local customers can help establish your online presence in the local community. You should also encourage customers to leave reviews on your business’s social media accounts or relevant local directories. Positive customer reviews can help build your business’s reputation and increase your visibility in local search results.
Overall, optimizing for local search is a crucial component of organic SEO. By optimizing your website for relevant geographic terms and engaging with your local audience, you can increase your visibility in local search results and build your business’s reputation in the local community.
10. Optimizing For Voice Search
Voice search is quickly becoming one of the most popular methods of searching for information on the internet. With the growth of virtual assistants such as Siri, Alexa, and Google Assistant, modifying your content for voice search is an integral part of your organic SEO strategy. For optimization, you should focus on crafting natural-sounding content that answers questions in a conversational tone.
Additionally, it is vital to consider how people use voice search to ask questions, which often requires more natural language. By optimizing your content to suit voice search queries, you can capture a more significant portion of your target audience. This, in turn, can help improve your online visibility and reputation.
Organic SEO is essential to any brand’s online reputation and visibility. By utilizing the strategies discussed in this article, brands can improve their online presence meaningfully. Implementing these strategies can help increase website traffic, build consumer trust, and increase organic search engine rankings.
To remain competitive and maintain a high ranking, however, brands must continually optimize their SEO strategies to ensure they are up-to-date with the changing landscape of search engine algorithms. With these strategies in place, brands can be sure they are taking the necessary steps to improve their online reputation and visibility.
Faina Josephine is an SEO expert and a passionate content writer working at JetRanks.com. She delivers excellent ideas in ranking your website and helps people to drive scalable profits for websites with proven link building strategies.